We are YOSMO. Focused on beauty, designed and based in the Netherlands.


From 2015 famous for its Make up organizers, but nowadays with a much broader vision. YOSMO is all about helping you care for your skin, hair and body. We strive for innovative products, quality and practical solutions to help you with your hair and beauty routines. We think it is important that we offer quality, as customers have come to expect from us. In addition, we are progressive and we are building a new collection of skincare, all products are extensively tested by our team before we sell them, because that's how YOSMO operates.

We only sell what we support ourselves and you notice this. For example, almost everything we sell is our own brand. We sell real mulberry silk products to offer you all the benefits of silk. We also sell all kinds of tools to make your beauty routine run as smoothly as possible. Like the organizers, the YOSMO classic that started it all, that ensure that you can see all your products at a glance and do not have to search for anything. These organizers are made of luxurious and high-quality cast acrylic material, which looks chic and also stays beautiful for years. These are just a few of the advantages, we sell almost everything in the field of beauty tools, including exfoliating gloves, drying brushes, massage rollers, eyelash curlers and more.

In addition, we are currently engaged in skincare. We sell all sort of tools for your routine making it all just a tad bit more convenient for you. Although the range is still small, we are proud of the start of the sale of skincare products. Our mission is to help you with your beauty routines by offering you quality products at a good price. And good news, the collection will only keep increasing!

Get inspired in the online store and if you have any questions, feel free to ask them via the chat function. We at YOSMO are here for you!